Cosmopolitan is undoubtedly one of the most iconic women’s magazines of all time. At the beginning of 2015, however, it found itself suffering from a tired reputation and an increasingly competitive market.
With the advent of the digital age, many magazines have been moving away from print and capitalising on the sharing power of social media platforms for success among a new generation of readers. But the truth is, millennials love print as much as the generations that preceded them.
Newspaper closures and failed experiments reflect quickening declines in circulations and have heaped urgency on publishers’ ongoing efforts to blend digital and print models
I do like this cover for Lakeland Walker. I guess it is fair to assume that the June issue of the magazine is really important to the publisher and the “get your boots back on” message really works.
Regional magazines need to identify themselves on a crowded newsstand and the country and walking section is as busy as any. Read More
How To Gain Competitive Advantage During A Magazine Launch
If you are starting a magazine you will need to research the market that you are entering in order to gain an understanding of the potential for your magazine.
Most of all you need a fairly accurate estimate of…
- The number of magazines in your chosen market.
- Their cover prices.
- The one sale date of your competitors.
- How frequently they are published.
Read on to learn just how easily this can be done…
Your Magazine Cover Will Either Make You Or Break You
If you are starting a magazine the cover will be the most important element of your magazine. Get it right and new readers will pick up your magazine rather than their regular publication. Get it wrong and your investment in time, effort and money will be wasted. The newsstand is a busy competitive place and newsstand displays are not always well managed.
About To Start A Magazine: The Beginners Guide To Cover Prices
If you plan to start a magazine one of your first tasks will be to decide on the cover price that your magazine will sell at. Magazine publishing is unusual in that ,broadly speaking, the “manufacturer” sets the selling price and your magazine will not be discounted by retailers…the price you set is the price the magazine reader will pay. When you are starting a magazine then make sure you set the optimum cover price from day one. Read More