Using social media as a promotional tool seems easy enough. However, marketing your goods through these channels is just as sophisticated as any other outreach scheme. According to research by Sprout Social, the social media crowd easily gets annoyed and in the worst case will unfollow your brand if you just try to muddle through.
Using Facebook To Help You Engage Your Magazine Readers
In December of this year Facebook began to allow page owners to target different segments of their audience using audience members interests and preferences.
In the past interest based targeting of Facebook posts was only available to advertisers but it can now be used by magazine publishers to find very specific niche interests within their Facebook audience.
Starting A Magazine: Digital Inspiration From The Economist
Digital sales are hard to come by right?
Well yes they are but The Economist magazine has shown what is possible and there could well be lessons for anyone considering how to start a magazine and benefit from a significant digital sale.
A Unique Offer From A Unique Magazine
The New Yorker is a one off…you will not find another magazine in the work that looks even remotely similar.
If you are starting a magazine you could do worse than download the free podcast that they have put together to celebrate the magazine’s 90th anniversary.
The podcast featured lots of the magazine’s main contributors sharing how the magazine is created and edited. The key take away for me is not to try to write the best article possible but to write the best article you can write.
The magazine for the “man about town” would you believe…was and still is.
Visit Ninety Year Of The New Yorker to learn how the magazine has “changed and refused to change”.
Regional Newspaper Publishers Are Having A Hard Time
Every paid for regional newspaper in the UK suffered from falling sales in the second half of 2014.
The Two steepest falls where from the Birmingham Mail (-20.5%) and the Sunderland Echo (-16.8%).
But could this be an opportunity for small independent magazine publishers looking to start a new publication?
Stop me if you have heard this one before but 2015 could finally be the year that digital magazine publishing comes of age. If you plan to start a digital magazine the publishing world is set to get much more interesting.
Digital publishing has been the great also ran of the last few years…promising much and delivering little. The technology is now mature and there are reasons for thinking that 2015 may be the year when digital finally comes of age.
For new publishers digital publishing has one overriding advantage over print…its cheap.
Problem is it has not so far delivered numbers…read on to learn why this could be about to change.
The Key To A Successful Magazine Launch
In order to achieve a successful magazine launch you will need to take off your publishers hat and think like a newsagent.
No matter how innovative your magazine is or how wonderfully it has been written and designed you will not be successful unless newsagents choose to display it on their shelves.
There are a number of factors which will influence a newsagents decision to stock your title. The most unpalatable of these will be the need for a promotional budget, but budget is not the only factor that will influence a retailers discussion to stock your magazine or to turn it down.
Read on to learn how to ensure that your magazine is in the right stores from day one.
Turn Cost Into Profit When Starting A Magazine App
Magazine apps are an attractive way to launch a magazine brand, especially if you are new to publishing and have limited resources.
For traditional print based magazine publishers apps can provide a new revenue stream and the opportunity to reach readers who would never buy the print version.
Reader take up of paid downloads has been slow, however, and for many publishers the level of sales being generated has been disappointing.
So how do we make money from publishing a digital magazine…
Why Scheduling Is Important For A Successful Magazine Launch
If you are starting a magazine you are starting a business that requires discipline. Every business owner will tell you that their business is time critical, that they need to meet deadlines, that they are working against a ticking clock. Now here is the secret, in most businesses deadlines can slip…a day late is often good enough. Magazine publishing is different…your deadlines will be absolute and from day one you need to have policies, structures and disciplines in place to hit those deadlines.
Planning To Start A Magazine Here Are Four Tools That Can Help Prevent Anxiety And Overload
I had an interesting conversation the other day with someone who has been talking to me for some time about her plans to start a magazine and about the progress that she is making.
She told me that she is beginning to feel overwhelmed by the whole process and that she now understood how much organisation was needed when planing a magazine launch.
I find that this is a common problem, what it boils down to is this…if you are planing to start a magazine you needs to accept early in the process that that are actually starting a business. You will therefore need to develop the skills and disciplines that any business needs in order to succeed.