Ten innovative ideas for grabbing the mobile opportunity. Read more…
How much of an effect on magazine sales does the cover page really have? Read more…
Here is an odd one…
Visiting one of WHSmith’s always delightful emporiums the other day I noticed the distinct similarity between the current issues of Delicious and BBC Good Food.
Seem like noodles are the thing for this summer
Its an interesting comparison…to my mind BBC Good Food have put together a better cover, the Delicious cover just looks a bit dull and unexciting to me.
Must be frustrating for the editorial teams of both magazines though…
I really like this cover for MG Enthusiast, owners would buy the magazine in search of practical advice and the cover tries hard to communicate that the magazine will provide this.
I would make more of the “Also Inside” message and I would like to see this on the left hand side of the cover to help if the right hand side is obscured by a competitor magazine. Read More
Equestrian Magazines Are Difficult To Get Right
Equestrian magazines are a difficult area of publishing to stand out in. There are an awful lot of titles out there and it is also a market where you will find a large number of regional magazines so distribution can be complicated.
I like the idea of featuring a “Horse Fitness Plan” this seems to be an ideal eye catcher for a readers in a busy newsagents.
How To Design Your Editorial
One of the most important steps in putting a new magazine together is having a clear focus on how you can organize your editorial and how you can ensure that your pages work as they should.
Here are some tips that will help you to organize your magazine pages and will help you create a magazine that works for your readers.
Many of these tips may seem obvious but do keep an open mind and do ensure that when you are planning your magazine launch you put together an editorial product that works for your readers.
Spring Is The Key Time For Gardening Magazines
The April issue sees the starting gun fired for gardening magazines, it’s a busy section of the newsstand and this cover from Gardens Illustrated shows how to stand out on a very crowded shelf.
See the trouble with gardening magazines is that they all look a bit the same and can sometimes look a bit desperate…this one looks anything but.
A Clever Approach To A Difficult Problem
OK it’s not the most exciting subject but this cover shows how to successfully overcome a tricky problem you may encounter when considering how to start a magazine.
The magazine has two distinct reader groups, trade professionals and enthusiasts, and there needs are quite different.
A Unique Offer From A Unique Magazine
The New Yorker is a one off…you will not find another magazine in the work that looks even remotely similar.
If you are starting a magazine you could do worse than download the free podcast that they have put together to celebrate the magazine’s 90th anniversary.
The podcast featured lots of the magazine’s main contributors sharing how the magazine is created and edited. The key take away for me is not to try to write the best article possible but to write the best article you can write.
The magazine for the “man about town” would you believe…was and still is.
Visit Ninety Year Of The New Yorker to learn how the magazine has “changed and refused to change”.
How To Stand Out On A Crowded Magazine Display
I do think this cover for Triathlon magazine works really well.
I just think this cover does a brilliant job of selling the magazine