Telegraph suspends comment on relaunched online content
Newspaper is deciding whether to reinstate function as it undergoes website revamp and points readers who wish to comment to social media Read more…
25
May
Category Archives: Building Magazine Sales
19
May
Publishers ‘feeding on scraps from Facebook’
Social network makes far more money from ads in its news feed than news organisations do from linked traffic Read more…
08
Jun
Magazine Monday: MG Enthusiast
I really like this cover for MG Enthusiast, owners would buy the magazine in search of practical advice and the cover tries hard to communicate that the magazine will provide this.
I would make more of the “Also Inside” message and I would like to see this on the left hand side of the cover to help if the right hand side is obscured by a competitor magazine. Read More
06
May
Starting A Magazine: How To Use Facebook Interest Targeting
Using Facebook To Help You Engage Your Magazine Readers
In December of this year Facebook began to allow page owners to target different segments of their audience using audience members interests and preferences.
In the past interest based targeting of Facebook posts was only available to advertisers but it can now be used by magazine publishers to find very specific niche interests within their Facebook audience.
04
May
Magazine Monday: Horse And Rider
Equestrian Magazines Are Difficult To Get Right
Equestrian magazines are a difficult area of publishing to stand out in. There are an awful lot of titles out there and it is also a market where you will find a large number of regional magazines so distribution can be complicated.
I like the idea of featuring a “Horse Fitness Plan” this seems to be an ideal eye catcher for a readers in a busy newsagents.
22
Apr
How To Start A Magazine: Tips And Tricks To Help Design Great Editorial Pages
How To Design Your Editorial
One of the most important steps in putting a new magazine together is having a clear focus on how you can organize your editorial and how you can ensure that your pages work as they should.
Here are some tips that will help you to organize your magazine pages and will help you create a magazine that works for your readers.
Many of these tips may seem obvious but do keep an open mind and do ensure that when you are planning your magazine launch you put together an editorial product that works for your readers.
20
Apr
Magazine Monday: Gardens Illustrated
Spring Is The Key Time For Gardening Magazines
The April issue sees the starting gun fired for gardening magazines, it’s a busy section of the newsstand and this cover from Gardens Illustrated shows how to stand out on a very crowded shelf.
See the trouble with gardening magazines is that they all look a bit the same and can sometimes look a bit desperate…this one looks anything but.
15
Apr
The Economist Magazine Increases Digital Sales
Starting A Magazine: Digital Inspiration From The Economist
Digital sales are hard to come by right?
Well yes they are but The Economist magazine has shown what is possible and there could well be lessons for anyone considering how to start a magazine and benefit from a significant digital sale.
13
Apr
Magazine Monday: Coach And Bus Week
A Clever Approach To A Difficult Problem
OK it’s not the most exciting subject but this cover shows how to successfully overcome a tricky problem you may encounter when considering how to start a magazine.
The magazine has two distinct reader groups, trade professionals and enthusiasts, and there needs are quite different.
06
Apr
Magazine Monday: Triathlon
How To Stand Out On A Crowded Magazine Display
I do think this cover for Triathlon magazine works really well.
I just think this cover does a brilliant job of selling the magazine