08 Jun

Magazine Monday: MG Enthusiast

I really like this cover for MG Enthusiast, owners would buy the magazine in search of practical advice and the cover tries hard to communicate that the magazine will provide this.

MG Enthusiast Magazine

I would make more of the “Also Inside” message and I would like to see this on the left hand side of the cover to help if the right hand side is obscured by a competitor magazine. Read More

06 May

Starting A Magazine: How To Use Facebook Interest Targeting

Using Facebook To Help You Engage Your Magazine Readers

In December of this year Facebook began to allow page owners to target different segments of their audience using audience members interests and preferences.

In the past interest based targeting of Facebook posts was only available to advertisers but it can now be used by magazine publishers to find very specific niche interests within their Facebook audience.

Facebook

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04 May

Magazine Monday: Horse And Rider

Equestrian Magazines Are Difficult To Get Right

Equestrian magazines are a difficult area of publishing to stand out in. There are an awful lot of titles out there and it is also a market where you will find a large number  of regional magazines so distribution can be complicated.

HORSE--RIDER_SPRING-15

I like the idea of featuring a “Horse Fitness Plan” this seems to be an ideal eye catcher for a readers in a busy newsagents.

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22 Apr

How To Start A Magazine: Tips And Tricks To Help Design Great Editorial Pages

How To Design Your Editorial

One of the most important steps in putting a new magazine together is having a clear focus on how you can organize your editorial and how you can ensure that your pages work as they should.

Here are some tips that will help you to organize your magazine pages and will help you create a magazine that works for your readers.

Many of these tips may seem obvious but do keep an open mind and do ensure that when you are planning your magazine launch you put together an editorial product that works for your readers.

Uncut Magazine

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20 Apr

Magazine Monday: Gardens Illustrated

Spring Is The Key Time For Gardening Magazines

The April issue sees the starting gun fired for gardening magazines, it’s a busy section of the newsstand and this cover from Gardens Illustrated shows how to stand out on a very crowded shelf.

GARDENS-ILLUSTRATED_MAR-15

See the trouble with gardening magazines is that they all look a bit the same and can sometimes look a bit desperate…this one looks anything but.

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