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30 Oct

Smartphones now primary source of news

Nearly one third of UK smartphone owners use the device as their primary source of news, with mobile advertising spend reaching a record high, a new study has shown.

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Steve Tiernan Posted in Building Magazine Sales Leave a comment
23 Oct

How Cosmopolitan reinvented itself & became the number one women’s magazine in the UK

Cosmopolitan is undoubtedly one of the most iconic women’s magazines of all time. At the beginning of 2015, however, it found itself suffering from a tired reputation and an increasingly competitive market.

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Steve Tiernan Posted in Uncategorized Leave a comment
21 Oct

Has social media killed print? Not quite….

With the advent of the digital age, many magazines have been moving away from print and capitalising on the sharing power of social media platforms for success among a new generation of readers. But the truth is, millennials love print as much as the generations that preceded them.

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Steve Tiernan Posted in Uncategorized Leave a comment
20 Oct

Publishers become retailers in the market for survival

E-commerce is becoming a way for many magazines and newspapers to prop up falling ad revenues

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Steve Tiernan Posted in Advertising, Building Magazine Sales Leave a comment
30 Sep

House & Garden to open Pop-Up Shop

An eclectic mix of one-off pieces and carefully curated items will be on sale for a limited time at Pentreath & Hall, from 17th – 30th October, say the publishers Conde Nast.

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Steve Tiernan Posted in Advertising, Building Magazine Sales Leave a comment
28 Sep

The five hottest content and commerce trends right now

Why education, predictive content, commerce clubs, smart niches and real-time relevancy are key content trends right now.

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Steve Tiernan Posted in Advertising, Building Magazine Sales Leave a comment
27 Sep

Chart of the week: Why do people unfollow you?

Using social media as a promotional tool seems easy enough. However, marketing your goods through these channels is just as sophisticated as any other outreach scheme. According to research by Sprout Social, the social media crowd easily gets annoyed and in the worst case will unfollow your brand if you just try to muddle through.

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Steve Tiernan Posted in Building Magazine Sales, Magazine Launch Leave a comment
20 Sep

Latest ONS retail sales figures continues to defy post-Brexit fears

Data from the Office for National Statistics has shown that sales dipped by 0.2 per cent last month compared to the surprise 1.4 per cent uptick in July, indicating that the EU referendum result has had minimal impact on consumer confidence.

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Steve Tiernan Posted in Advertising, Building Magazine Sales Leave a comment
30 Jun

What Microsoft’s acquisition of LinkedIn could mean for publishers

Microsoft’s acquisition of LinkedIn may lead to better distribution of publisher content but it also means the growth of a major rival for both B2B and consumer publishers.

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Steve Tiernan Posted in Building Magazine Sales Leave a comment
23 Jun

Facebook’s marches on as news source hits revenues

People are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential new report.

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Steve Tiernan Posted in Uncategorized Leave a comment

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Hi! I'm Steve Tiernan

I have spent over 25 years working in magazines such as Private Eye. I am an expert in magazine printing, newsstand distribution, magazine subscriptions and the creation and marketing of magazine apps.

I founded Magazine Workshop so that I can share my years of experience with you and help you start up and launch your own magazine.

➥ Get started here!

Recent posts

  • Smartphones now primary source of news
  • How Cosmopolitan reinvented itself & became the number one women’s magazine in the UK
  • Has social media killed print? Not quite….
  • Publishers become retailers in the market for survival
  • House & Garden to open Pop-Up Shop

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