Nearly one third of UK smartphone owners use the device as their primary source of news, with mobile advertising spend reaching a record high, a new study has shown.
Cosmopolitan is undoubtedly one of the most iconic women’s magazines of all time. At the beginning of 2015, however, it found itself suffering from a tired reputation and an increasingly competitive market.
With the advent of the digital age, many magazines have been moving away from print and capitalising on the sharing power of social media platforms for success among a new generation of readers. But the truth is, millennials love print as much as the generations that preceded them.
E-commerce is becoming a way for many magazines and newspapers to prop up falling ad revenues
An eclectic mix of one-off pieces and carefully curated items will be on sale for a limited time at Pentreath & Hall, from 17th – 30th October, say the publishers Conde Nast.
Why education, predictive content, commerce clubs, smart niches and real-time relevancy are key content trends right now.
Using social media as a promotional tool seems easy enough. However, marketing your goods through these channels is just as sophisticated as any other outreach scheme. According to research by Sprout Social, the social media crowd easily gets annoyed and in the worst case will unfollow your brand if you just try to muddle through.
Data from the Office for National Statistics has shown that sales dipped by 0.2 per cent last month compared to the surprise 1.4 per cent uptick in July, indicating that the EU referendum result has had minimal impact on consumer confidence.
Microsoft’s acquisition of LinkedIn may lead to better distribution of publisher content but it also means the growth of a major rival for both B2B and consumer publishers.