Smartphones now primary source of news
Nearly one third of UK smartphone owners use the device as their primary source of news, with mobile advertising spend reaching a record high, a new study has shown.
30
Oct
Author Archives: Steve Tiernan
23
Oct
How Cosmopolitan reinvented itself & became the number one women’s magazine in the UK
Cosmopolitan is undoubtedly one of the most iconic women’s magazines of all time. At the beginning of 2015, however, it found itself suffering from a tired reputation and an increasingly competitive market.
21
Oct
Has social media killed print? Not quite….
With the advent of the digital age, many magazines have been moving away from print and capitalising on the sharing power of social media platforms for success among a new generation of readers. But the truth is, millennials love print as much as the generations that preceded them.
20
Oct
Publishers become retailers in the market for survival
E-commerce is becoming a way for many magazines and newspapers to prop up falling ad revenues
30
Sep
House & Garden to open Pop-Up Shop
An eclectic mix of one-off pieces and carefully curated items will be on sale for a limited time at Pentreath & Hall, from 17th – 30th October, say the publishers Conde Nast.
28
Sep
The five hottest content and commerce trends right now
Why education, predictive content, commerce clubs, smart niches and real-time relevancy are key content trends right now.
27
Sep
Chart of the week: Why do people unfollow you?
Using social media as a promotional tool seems easy enough. However, marketing your goods through these channels is just as sophisticated as any other outreach scheme. According to research by Sprout Social, the social media crowd easily gets annoyed and in the worst case will unfollow your brand if you just try to muddle through.
20
Sep
Latest ONS retail sales figures continues to defy post-Brexit fears
Data from the Office for National Statistics has shown that sales dipped by 0.2 per cent last month compared to the surprise 1.4 per cent uptick in July, indicating that the EU referendum result has had minimal impact on consumer confidence.
30
Jun
What Microsoft’s acquisition of LinkedIn could mean for publishers
Microsoft’s acquisition of LinkedIn may lead to better distribution of publisher content but it also means the growth of a major rival for both B2B and consumer publishers.
23
Jun
Facebook’s marches on as news source hits revenues
People are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential new report.